Product × market matrix
The same product can be strategic in one market and unnecessary in another.
What it answers
Where do we have a presence? Where is a solution missing? Which products overlap? Which opportunities deserve investment?
How I build it
One axis contains markets, segments or applications; the other, product families or solutions. I add evidence on attractiveness, competitive position and capabilities, keeping observations separate from hypotheses.
What decisions it supports
Prioritising developments, adapting propositions by country, identifying redundancy and discussing trade-offs. The matrix does not replace judgement; it makes it visible.
Illustrative framework. Examples do not represent results of an executed project.
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